Pet, Pest, Profit Scale, PPP Scale (Taylor & Signal, 2009) : Updating the Human-Animal Bond

Pet, Pest, Profit Scale, PPP Scale (Taylor & Signal, 2009)

by David Anderson on 10/07/14

Taylor, Nicola; Signal, Tania D.

            Pet, Pest, Profit: Isolating Differences in Attitudes towards the Treatment of Animals. Anthrozoƶs. 22(2); 2009 Jun: 129-135.

            Despite the increasing interest in, and scope of, human-animal studies, few statistically robust measures of attitudes towards animals exist beyond the Animal Attitude Scale (AAS-Herzog, Betchart and Pittman 1991). While extensively utilized, the AAS does not discriminate between categories of animals, that is, pet, pest, and commercially valued species. The current study was therefore conducted to develop a scale aimed at isolating differences in attitudes towards animals across three different categories: (1) pet (companion animal), (2) pest, and (3) profit/utility animals (PPP). Despite limitations due to a low return rate (n = 210), the PPP scale proved to have strong internal reliability, and related well to the AAS. The development of this scale and initial validation are described. Scores on the "pet" subscale were found to be the highest, followed by those on the "profit" then "pest" scales. Other noteworthy results including interactions between gender, occupation, and scores on the PPP subscales are discussed.


Used in:

Hazel, Susan J.; Signal, Tania D.; Taylor, Nicola.

           Can teaching veterinary and animal-science students about animal welfare affect their attitude toward animals and human-related empathy? Journal of Veterinary Medical Education. 2011 Spring; 38(1): 74-83.

           Also used a demographic questionnaire (age; gender; animal science or pre-vet program; year; meat eater, vegetarian or vegan; having a current animal; having an animal as a child; previous study; employed work outside university studies) and two scales from the Davis Interpersonal Reactivity Index (IPI), the Empathic Concern and Perspective Taking scales), all using a five-point Likert scale (from 1=strongly disagree to 5=strongly agree).

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